COVID-19 Marketing Coaching
Learn the strategies needed to adapt, survive and thrive in today’s online market.
Adapt, Survive and Thrive
in today’s online market
The need to work remotely has arrived for most of us. It is no longer a matter of choice, it is mandatory that we distance ourselves from others as much as possible to avoid spreading the virus. If you are worried whether or not you will be able to sell your products, or how to move forward promoting your business, worry no more. We have solutions for you.
Though you may need to rework your business model, as well as your products’ offer; with the right visibility, you can start tapping into new audiences and new revenue models, while retaining your existing customers.
In Your Survival Marketing Strategy Sessions
Identify
Your Target Audiences
Create
Time Appropriate Offers
Engage
With Your Audience
Identify
Your Target Audience
One of the biggest mistakes a you can make when preparing their marketing strategy is overlooking the importance of properly segmenting your audience. After our first session, many businesses find they mainly serve only two or three key segments. Even businesses that serve larger demographics discover they serve different key groups in different ways and capacities.
Information we identify on your target audience segments:
- Demographic Details
- Average Spend
- Lifetime Value
- Buying Factors
- Online Behavior
Create
Time Appropriate Offers
In the end, the success of any marketing campaign comes down to the offer. Your offer should highlight the problems it solves for your target audience.
In a time like now, it is more important than ever to consider the emotional state of your audience, so they can feel connected with your offer and compelled to engage with it.
Learn Concepts About Structuring Your Offer Like:
- Focusing on the benefits your customers care about.
- Adjusting your offers to meet current needs.
- Planning your content based on your audience’s state of mind.
Engage
With Your Audience
With people spending so much time in their homes right now, smartphones and particularly social media usage is going through the roof! It is time for your business to learn how to jump on board and get into the network.
It is understood that a lot of business owners hesitate to get their businesses on Social Media because of the amount of “spammy” content they see, or due to insecurities of being on camera. We do agree that your content shouldn’t be spammy, and understand it will take a moment to feel comfortable on camera. However, the cost of doing nothing is too great at the moment. Lucky for you, we are here to guide you through it.
You will learn how to:
- Record professional videos with your smartphone
- Structure a professional video script
- Get your audience engaged
- Build your target audience as engaged followers
- Create social media ads that convert
Success Stories
Uptick Hospitality
“When I first started working with Raj of RK Answers and RK Answers, I was trying on my own to generate new leads via Facebook and Linkedin Ads. I had already spent thousands of dollars and got no results. Raj took me step-by-step and showed me where my mistakes were at each stage of my campaign.
He helped me to restructure my website content, my offers, my ads, as well as my targeting. After that we started generating leads at only $40 a scheduled phone call. It has now been about 6 months since we started and I have already doubled my client list.”
Alliance Ground International
“It is always a pleasure working with ADA Web Experts. As an IT director, I find it hard to find a company that is reliable and proficient to my standards. They did a great job updating our site and making it ADA Compliant. I highly recommend them!”
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what you see?
Schedule Online