Digital Marketing
For The “New Normal”
Let us help your business adapt, survive, and thrive in today’s “new normal”.
Imagine Having a Steady Stream of New Customers Every Month.
Wouldn’t that be amazing?!? This will allow you to focus on serving your customers and scaling your business growth. Giving yourself more time to spend with your loved ones. Enjoying at your favorite restaurant with that spectacular sunset view.
This is the goal of most business owners. Yet, only those who invest in building stable sales funnels are able to achieve it. We can help you make this a reality. If your business is ready to adapt to the “new normal” then click the link below & schedule a Free Strategy Session.
Changes in Consumer Behavior
In the age of COVID-19 and the “new normal”, today’s online shopper is completely different from the online shopper of past times.
People are spending more time in their homes. As a result, they are shopping more online. Also, their desires, fears, and emotional triggers are not the same as they were in early 2020.
The fact is, businesses are at risk of bankruptcy if they don’t adapt. Many companies have already started to adapt. Offering curbside pickup, order online, contactless payment, among other options. It is time to adapt before it becomes too late.
Adapt your Marketing Strategy for Todays Online Shopper
When it comes to your digital marketing and advertising, it is also necessary to adapt. Your online campaigns can produce nothing if you try old tricks in a new market. Promoting offers that are not relevant, will generate less interest. Advertising in the same way as everyone else will not generate action.
It is better to hire a team of experts that take the time to craft modern and unique campaigns. This is why we have shifted the strategies we put in place to meet the needs of today’s online shopper.
We Build Sales Funnels
For the “New Normal”
At RK Answers, we do more than build websites and set up standard ad campaigns based on old practices. We build sales funnel systems that meet the needs of today’s consumers. Market tested and optimized for conversions. As a result, we are able to generate consistent leads that convert into repeat customers.
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How We Help You
Adapt Your Digital Marketing Strategy
Understanding
Why Your Audience Buys
Every audience has its own set of problems, fears, emotions, and desires. These characteristics govern their decision making.
At the beginning of every new campaign, we take a look at the target audience. We do an in-depth demographic, online behavior, and psychological study of them. This information makes a huge impact on how we structure your campaign. It determines how we write your offers, build your sales funnel, and where we run your ads.
Creating
Irresistible Offers
Have you ever walked past a restaurant with no interest in eating, but the aromas of the food were so good you ate there? That is a perfect example of an irresistible offer.
So how do we use this in marketing? We use the emotions, fears, objections, and desires of your audience. This helps us to create offers that produce action. Logic has a very small role in decision making, compared to how something makes a person feel.
Building
Your Website Sales Funnel
A website sales funnel is a series of steps that guide your audience towards making a decision to buy. These steps take your audience through awareness, interest, desire, and action. Clearing their objections at each step. A sales funnel should be unique to the audience and problems it solves.
Every online sales funnel is made up of a series of:
- Visitor Traffic Sources
- Lead Capture Landing Pages
- Split Tests for Conversion Optimization
Visitor Traffic Sources
The first component of the funnel is the traffic source. The goal action is to get them to click-through to your website funnel. Based on your audience we will pick between the various options available. We want to place your funnels in front of the largest segment, at the best possible cost per action.
Common traffics sources include:
- Search Engine Optimization (SEO)
- Google Ads (PPC)
- Youtube Ads
- Facebook & Instagram Ads
- Email Drip Campaigns
- Social Media Marketing
Lead Capture Landing Pages
The next component is the landing pages. Landing pages are each for a specific step of the sales funnel. Each step has a unique action goal. Every landing page has one unique goal to complete. Making it simple for your audience to continue without second-guessing their decision.
Common action goals include:
- Full Video View
- Newsletter Signup
- Download eBook
- Webinar Signup
- Schedule Free Consultation
- Buy Core Offer
- Buy Up-sells
- Make Repeat Purchases
Split Tests for Conversion Optimization
One of the hurdles businesses face is knowing which of their efforts create the most success. This can lead to huge amounts of wasted advertising spend and lost opportunities. Wouldn’t you rather spend your budget on campaigns with a better return on investment?
This is exactly why we run split tests. Our sales funnels allow us to see which campaigns are converting on your website. This allows us to test ad creative, landing pages, audiences, and action goals. We find the combination that creates the most success at the lowest cost per acquisition
Testimonials
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SCHEDULE A FREE STRATEGY SESSION
Act now to avoid missing out on this great opportunity. Change what the “new normal” means for your business. In this 30 minute call, we will discuss your current marketing campaigns and challenges. From this we can determine what is not working in your digital marketing and how we can help you.
Click the link below, and follow the steps to schedule your Free Strategy Session.
